Your Goals are Our Goals

Home Services and Construction

Fractional CFO & Operational Coaching

We help you work ON your business

instead of IN your business.

We work with companies looking to grow, sell, transition or just make more money! Our financial and operational expertise gets you to the next level faster and with fewer headaches.

Take your business to the next level with Roadmap CFO.

Use our proven methodology to get you to the next level. We work with you to understand your current state and then work with you to set up a custom plan to help you achieve your individual financial goals. From financial analysis and planning to metrics and beyond, we’re here to help you! 

Our Process to Help You Succeed:

  • Complete our questionnaire to see if we might be a good fit. We don’t work with everyone, just like you shouldn’t. If it looks like we could we could work together, you can schedule a 15-minute intro call.

  • If after our call we decide to move forward as a team, we will sign a mutual NDA (non-disclosure agreement) and get you set up. You will then be able to provide us with any pertinent information that will be helpful in getting us started.

    We work with bank statements, credit card statements, tax returns, income statements, balance sheets, personal spreadsheets, etc. Long story short, we want to look at everything you have so we can get the full picture and best support you moving forward.

  • Within two weeks of receiving your data, we’ll have a 90-minute strategy call. During the call we want to get to know you, your business, and your business goals. We’ll also talk through some of your data to start to develop your roadmap. At the end of the meeting, we’ll suggest projects to start with, but the choice is ultimately yours. We’ll fill the holes in your business to help you reach the next level.

  • When you’re ready to start, we’ll determine your first projects to work on and get going. We’ll also determine together how many projects you can support and what package makes the most sense for you and business.

  • Throughout the length of the project, plan to hear from us with questions and check ins. We’re happy to communicate with you in whatever way works best for you – email, text, or a quick phone call.

  • No matter the plan you select, we will have at least one review meeting per month to walk through findings, documents, and strategies to implement with your employees. During this meeting we will also discuss what is next in the roadmap.

  • Every three months we’ll have a 60-minute meeting to discuss Roadmap progress and next steps. This is a key milestone for all business owners to take a step back from the day-to-day and think strategically about the future of your business.

Accounting focuses on the past. A CFO focuses analytically and strategically on the future.

Customer Plans

Bronze

1 Initial Goal Meeting

1 Project / month

1 Meeting / month

1 Roadmap Meeting / quarter

Cost

$500 initial data review

$750/month

(cancel at anytime)

6 Spots Still Available

Silver

1 Initial Goal Meeting

2 Projects / month

1 Meeting / month

1 Roadmap Meeting / quarter

Direct access to your personal CFO

Cost

$500 initial data review

$1,400/month

(cancel at anytime)

9 Spots Still Available

Gold

1 Initial Goal Meeting

5 Projects / month

2 Meetings / month

1 Roadmap Meeting / quarter

Direct access to your personal CFO

Cost

$500 initial data review

$3,000/month

(cancel at anytime)

4 Spots Still Available

Platinum

1 Initial Goal Meeting

12 Projects / month

2 Meetings / month

1 Roadmap Meeting / quarter

Direct access to your personal CFO

Cost

$500 initial data review

$6,000/month

(cancel at anytime)

2 Spots Still Available

Project Options - customized to your business.

  • Pricing Calculator

    Use our pricing calculator to determine cost structure and margin targets as well as start you on your way towards a pricing structure that helps you maximize your profit potential.

  • Personalized Growth Plan

    Roadmap your goals with a personalized 5-year growth plan for your company. The plan will be customized to meet your goals, abilities, and opportunities, and should be updated annually.

  • Metric / KPI Scorecard

    Utilize a Metric / KPI (Key Performance Indicator) scorecard fit for your company to drive your business forward. Scorecards allow a quick way to assess strength and improvement areas.

  • Operations Process Documentation

    Analyze, assess, develop, and document one operational process for implementation. This includes high-level process flow for training, detailed steps to follow, and management tools to ensure compliance.

  • Management Organizational Chart

    Review and develop an organizational chart and long-term org plan to align with your personalized growth plan and roadmap.

  • Annual Budget

    Create an annual budget customized for your business and your roadmap goals for the year. This can include incorporating labor & material costs, capital expenditures, employee estimates, and new business opportunities.

  • Rolling 12-Month Forecast Calculator

    Create a rolling forecast calculator that allows you to see your future according to budget plans, current state, and goals.

  • Continuous Process Improvement

    Pick a process and we’ll work to design a lean improvement strategy for you. Using lean, six sigma, 3P, and other methods, we can help you save time, materials, and energy.

  • Accounting Clean-Up

    Get your accounting function on track. This may be a recurring project until complete.

  • Monthly Financial Analysis

    Do a deep dive into your monthly financials. We'll look for areas for improvement and education.

  • 80/20 Analysis

    Conduct an in-depth 80/20 analysis to determine where to focus your business for optimal efficiency and revenue.

  • Exit / Sell / Transition Plan

    Create a customized exit, sell, or transition plan based on your roadmap and company goals.

  • Hiring / Interview Assistance

    Assist with interview preparation to include virtual interviews with potential hires. Interview quantity is limited.

  • Vendor / AP Analysis

    Review vendor management and accounts payable opportunities based on your current vendor list including potential payment discount terms.

  • Customer / AR Analysis

    Review and modify a customer planning and accounts receivable plan. The plan could include a focused, growth-oriented customer vision and acquisition plan as well as AR and collections management.

  • Custom Project

    Have something else on your mind? Let's talk!

  • Cash Planning

    Develop a cash management plan to know when and where cash is needed and how to predict pain points. Get control of your finances and stop worrying about cash.

  • Debt Planning

Learn more and find out if we’re a good team

Ready to start working ON your business rather than just IN your business?!

Working together to grow and improve!

Roadmap CFO and Skyline Electric are a team working to reach Skyline’s goals of growth and improvements in operational efficiency. Skyline Electric has long been a successful electrical company and is working to take a step back to organize the company, strategize, and lay the foundation for continue growth in revenue and profitability.

Erik is a great resource to bounce ideas off of and help us complete projects towards our goals.
— Jeff Lee - Owner - Skyline Electric

Industries We Work With.

  • HVAC

  • Electrical

  • Plumbing

  • Landscaping

  • Painting

  • Roofing

  • Garage Repair

  • Pool Services

  • Pest Control

  • Cleaning

  • Remodeler

  • And More...

Roadmap CFO team

Erik Brown - Founder & CFO

  • 20+ years in Construction and Home Services Industries

  • 2015 CFO of the Year - Minneapolis/St. Paul Business Journal

  • Certified Lean Six Sigma Black Belt

  • Company Founder and Seller to Private Equity

  • Private Equity-side Due Diligence & Acquisition

  • BA/MBA in Finance

  • Passion to grow and continuously improve companies

Erik is a rare find. Highlighted by his passion to be the best, and combined with his incredible work ethic, ... strong communication/people skills, ... and meticulous analytical talents.
— Mike Lindroos - Senior Director - DaVita

Currently Hiring

  • Join a team looking to help small business owners in the Construction and Home Services Industries succeed.

    Contact us to learn more!

  • Join a team looking to help small business owners in the Construction and Home Services Industries succeed.

    We're looking for a financial analyst with a passion to help other businesses. Must be analytical with strong communication skills.

    Contact us to learn more!